With 10 years’ experience in the fashion industry, creative directing and designing loungewear for British heritage brands, founder Sophie launched Sleepy Doe.
Born in Bath in 2016, Sleepy Doe provides timeless printed sleep and loungewear for children aged 0-9 years, and their Mammas. All products are organic or eco with subtle design details, bringing comfort and an effortless style to the bedtime wardrobe.
With her design and manufacturing experience, knowing the importance of achieving quality alongside style, the super-soft fabrics are hand-picked for comfort, maximising chances of the good night’s sleep every parent hopes for.
Struggling to find timeless pieces and knowing where they were made, Sophie wanted to create a line of UK manufactured sleepwear loved by both adult and child.
With Sophie’s love of childrenswear, interiors and styling, Sleepy Doe’s collections are classic, whilst injecting simple hand-drawn prints in friendly colours that sit happily in any home. Sophie designs all products and sees them through to the marketing campaigns for the complete vision.
All methods of manufacturing are sustainable and ethical reflecting the standards of the whole brand. No harmful dyes are used in the printing method and all products are printed on cotton ecologically sourced from British manufactures. All products are designed and made in the UK, supporting independent factories and businesses.