The Bonnie Mob

Knitwear designer and mum-of-two Tracey Samuel founded The Bonnie Mob with a vision inspired by the clothes of her own childhood.

Destined for a career in design, Tracey had a free spirited upbringing, running around the Scottish countryside, sketchbook and pencils in hand. She graduated from Glasgow School of Art with a degree in fashion and textiles, and went on to complete a Masters Degree at St Martins College of Art & Design, emerging in the early ‘90s alongside the likes of Stella McCartney and Alexander McQueen.

Inspired by the arrival of her daughter, Alice Bee, Bonnie baby was born in a back bedroom in 2005. Ten years on, and as her children grew, Bonnie baby became The Bonnie Mob…

Infused with Tracey’s design DNA, she has become best known for modern, colourful and distinctive baby and kids knits. From rainbows to shooting stars and bunnies, the designs draw on the nostalgia of Tracey’s childhood, with a quirky, playful twist.

Much like the outfits of her childhood, Tracey passionately believes that we shouldn’t throw clothes away and her collections focus on quality, durability and attention to detail. She is committed to using only the best suppliers, many of whom she has been working with since her launch.

Created with the motto ‘Buy once, buy well, pass it on’ each piece Tracey designs is intended to be played in, well-loved and worn again by the next generation of Bonnie mobsters.

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