Etta Loves

Jen (Ettas Mum) was sat on her sofa with a heap of mucky muslins by her side when she realised that 4-week old little Etta was staring at her top. It was the first thing Jen noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.

It made Jen think; why isn’t one of the most seen items by babies designed to stimulate them and capture their attention? And why wouldn’t you use medical knowledge of babies’ visual development to make them the best that they could be at doing this? And while you’re at it they should be stylish… 

Etta Loves muslins have been designed to enhance babies’ cognitive and visual development. So whilst mummy looks as stylish as one can mopping up baby mess, baby is having a whale of a time staring at the muslins.

Etta Loves muslins are not only practical, super-soft, absorbent 100% cotton, but they have been designed with input from an early years visual expert, to ensure that they stimulate babies’ visual and cognitive development.

The range is split between 0-4 months (black and white) and 5+ months (strong, bright, primary colours).

As an added bonus they look fabulously stylish, so whoever uses them will look great, regardless of which bodily fluid they might be trying to catch…

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